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Vlogging while you podcast, or vlogcasting, is a great way to boost engagement and grow your audience. By showing your face and filming yourself while you record your podcast, listeners get to know you on a deeper level. They feel more connected to you when they can see your facial expressions and gestures.
Getting started with vlogcasting is easy. All you need is a webcam or phone camera to record yourself. Position it so viewers can see your upper body as you talk into the mic. Look into the camera lens periodically, so it feels like you're making eye contact. Smile and be energetic to capture their interest.
Check your lighting to avoid shadows or glares on your face. Natural lighting facing a window works well. Or get a ring light to evenly illuminate you. Frame the shot close-up but leave some space around your head. The background shouldn't distract but can reflect your personality.
Test your audio levels to ensure your voice is clear and audible over the podcast audio. Use headphones to monitor levels and avoid echo or feedback. Get a lavalier mic that attaches to your shirt if the camera mic doesn't pick you up well.
Editing separates good vlogcasts from mediocre ones. Jump cut between thoughts and remove filler words like "um" and "uh" for a tight, polished feel. Insert b-roll footage and relevant images over audio to break up the visual. Add lower thirds with names, locations or key points.
When starting out with vlogcasting, your equipment doesn't need to be overly fancy or expensive. But having the right gear suited for both video and audio recording is crucial for creating quality content your audience will enjoy watching and listening to.
The most basic equipment you'll need is a webcam, microphone, and headphones. Look for a webcam with at least 1080p resolution and built-in microphone. The Logitech C920 is a popular choice for beginners. While convenient, a webcam's mic often picks up unwanted noise. Using a lavalier or condenser mic allows you to better isolate your voice. The Blue Yeti is an excellent USB mic with multiple pickup patterns. Good headphones are vital for monitoring your audio levels while recording. Over-ear headphones like the Sony MDR-7506 block sound bleed.
Lighting is key for an appealing visual aesthetic. Natural lighting from a window creates beautiful diffused illumination. For more control, consider getting a ring light or softbox kit. Backdrops can lend a professional touch to your set. A collapsible green screen lets you overlay custom backgrounds in editing. Other optional accessories include tripods for stabilizing your camera and mic booms and pop filters for optimal mic placement.
Don't let a limited budget deter you from vlogcasting. You can start with just your smartphone or laptop webcam. Tripods with phone clamps are inexpensive. For better audio pickup, lavalier mics that plug into your headphone jack cost under $20. The key is maximizing the tools you have access to. Upgrade your setup over time as your audience and income grows.
When shopping for gear, read reviews and watch YouTube demos to evaluate quality. Seek recommendations from experienced vloggers leveraging similar equipment. Make sure your devices are compatible and purchase necessary adapters. Invest in the essentials first like webcam, mic and lighting before accessories. Build your toolkit gradually instead of buying everything at once.
An optimized recording setup is imperative for creating high-quality vlogcasts that engage your audience. From lighting and camera placement to your recording and editing software, every element of your production workflow impacts the viewer experience. Taking time to get the setup right ensures your content looks and sounds great from start to finish.
When setting up your recording area, aim for optimal lighting conditions. Position yourself facing a window, positioning a ring light to evenly illuminate your face. Avoid casting shadows or having light sources behind you that force the camera to adjust exposure. Frame your shot in a medium close-up with some headroom above to keep the focus on your face. Camera height should be around eye level. Place your camera on a tripod for stability and use an external mic near your mouth to capture crisp, clear audio.
Choose a quiet, distraction-free room for recording, using acoustic treatment panels if needed to dampen echo and reverb. Do test recordings and monitor levels through headphones to ensure a balanced mix between your voice and any background music or sound effects. Adjust mic positioning and gain as needed for the best signal.
When recording, look directly into the camera lens periodically to make eye contact with your audience. Keep extra props and clutter out of the frame to avoid visual distractions. Change up your framing with close-up reaction shots. Record some b-roll video clips that can supplement your commentary in editing.
For post-processing, use editing software like Final Cut Pro, Premiere Pro or DaVinci Resolve to polish your edit. Clean up any uneven audio levels, reduce background noise, and tighten the pace by removing filler words and jumping between ideas. Layer in supporting b-roll, graphics, titles and music for more production value. Apply color correction for a visually pleasing, consistent look.
Editing is what elevates your vlogcasts from raw footage to polished content. Learning professional editing techniques helps you produce high-quality videos that captivate and retain viewers. While editing may seem intimidating at first, mastering a few key skills can give your vlogs a streamlined, engaging style.
One of the most important things is to keep your video concise and tightly paced. Trim out any rambling sections or dead air where you pause and say "um" a lot. Jump cut between thoughts so there"s no wasted time. Popular YouTuber Marques Brownlee says he removes about 30-40% of his raw footage when editing to keep viewers interested.
Cutting on action and movements keeps the flow smooth. For example, make a cut while you"re still gesturing so it carries over between clips naturally. Use b-roll like screen recordings or stock footage over your voice to break up the visual. Don"t linger too long on any shot. Insert relevant images, graphics and text to reinforce key points.
Audio editing polishes your voiceover. Use compression to level out volume inconsistencies. Add subtle background music to fill empty space. Include sound effects like boings and whooshes to punctuate transitions. Reduce ambient noise like computer fans with noise reduction tools. EQ out rumble on your voice and boost clarity with high-pass filters.
Correct the color balance so footage looks natural but vibrant. Apply the same color grade across scenes for consistency. Boost contrast slightly while avoiding blown-out highlights or muddy shadows. Add a subtle vignette to draw focus to you as the center of attention.
Refine your editing process over time to build an intuitive flow. Vlogger Sunny Lenarduzzi lays out her editing steps: 1) Edit main storyline, 2) Adjust audio, 3) Add B-roll, 4) Color grade, 5) Add graphics/text, 6) Export. Create an editing checklist to ensure no step gets missed.
Study how popular YouTubers edit to pick up techniques. The way they transition between shots, incorporate graphics, and pace their videos engages viewers. Try emulating certain styles as inspiration before developing your own. With practice, you"ll gain an intuitive sense for editing that connects with audiences.
Always get feedback on your edits before publishing. Show rough cuts to friends used to watching online videos and see if they follow the flow. Ask what parts lost their interest or seemed disconnected. Be open to criticism about pacing, shot variety, and transitions. Pivot your approach based on reactions to create the most watchable, enjoyable final product.
Leveraging social media is crucial for promoting your vlogcast and growing an engaged audience. With billions of users across platforms like YouTube, Instagram, Facebook, and Twitter, social provides unparalleled reach for sharing your content. Building an active social media presence establishes credibility and gets more eyes on your vlog.
YouTube should be the core platform for hosting and sharing your vlogcasts. Optimize titles, descriptions, tags, and thumbnails to maximize discoverability on YouTube's search and recommendation algorithms. Include links to your website or other social profiles to drive traffic. Interact with commenters and promote viewer engagement on your videos.
Cross-promote new episodes across your other social channels. Share short teasers natively on Instagram and Facebook, linking back to the full YouTube video. Write compelling captions that capture interest and incentivize clicking through. Post at optimal times when your audience is most active online for higher visibility.
Build anticipation through social media in between video releases. Share behind-the-scenes photos and clips from filming sessions on Instagram Stories. Do quick reaction videos responding to viewer comments. Ask questions to spark discussions around video topics. This regular interaction makes followers more eager to tune in to new episodes.
Collaborate with other vloggers and podcasters in your niche by being a guest on their shows or having them on yours. Cross-promote the collaborative content across each other's social media feeds. This exposure introduces you to new, relevant audiences already interested in your niche, making them ideal potential subscribers.
Run paid promotions on social media to boost key posts. Target users by interests like "podcasting" and demographics. Set a daily budget limit, monitor cost per click and conversion rate, and adjust targeting as needed. Promoted posts let you get your vlogcasts in front of many more people beyond just your current following.
Be strategic and systematic with your social media efforts. Schedule posts throughout the week using platforms like Hootsuite to space out promotion. Use relevant hashtags so your content pops up in keyword searches. Follow and engage with your target audience to build community.
Amplify word-of-mouth by making it easy for viewers to share. Ask them to tag you or use a branded hashtag when posting about your vlogcast. Add share buttons in your video descriptions and end screens. The more people organically advocate for you on their own social channels, the further your vlog's reach grows.
Search engine optimization, or SEO, is a crucial strategy for growing your vlogcast's viewership and subscriber base. By optimizing your content to rank higher in search results, you put your videos in front of more of your ideal audience.
Start with keyword research to identify topics and terms people are searching that relate to your niche. See what keywords competitors rank well for to find opportunities to outrank them. Use keyword planning tools like TubeBuddy or VidIQ to analyze search volume and competition.
Incorporate target keywords naturally in your vlogcast titles, descriptions, and metadata. Always provide loads of descriptive text so search engines fully understand your content. Include a full transcript to maximize text SEO. Insert keywords in on-screen text and graphics as well.
Optimize your channel and playlists for discoverability. Curate content into thematic playlists aligned to different viewer interests and keyword themes. Research proven tactics to grow subscribers like optimizing channel trailers.
Link back to your YouTube videos from your website, blog, and social media to build inbound links. The more quality sites link to your vlogcasts, the higher search engines rank you. Guest posting on authority sites in your space can earn valuable backlinks.
Interlink your own content for better on-page SEO. Mention related videos in end screens and descriptions so viewers watch more of your catalog. YouTube's algorithm also lifts channels with lots of internal links.
Monitor your traffic sources in YouTube Analytics to see how viewers are finding you. Tweak your SEO approach based on whether search, suggested videos, playlists or external sources drive more referrals.
Integrating sponsored content into your vlogcast opens up significant monetization potential. As you build an audience in a niche, your views become valuable real estate for advertisers trying to reach your engaged subscriber base. Thus, working with select brand partners can provide a lucrative revenue stream from content creation.
According to a Mediakix study, the average cost per 1,000 YouTube views, or CPM, across sponsored influencer content is $18 for videos from gaming creators, $35 for fashion and beauty content, and $46 for family vloggers. Top creators can command CPMs of $50-100. Even smaller channels see strong earnings from sponsorships. Vlogger Shelby Church averages $200-300 for each dedicated brand video.
When approached for sponsorships, be selective about which brands you partner with. Make sure they align with your niche, values and messaging. Script integrations that add value for your audience rather than just pushing products. Disclose sponsorships clearly and keep trust intact.
Common ways to incorporate sponsors include dedicated brand videos, product unboxings and reviews, custom co-branded content, giveaways and more. Get creative with win-win integrations tailored to your vlogcast format. The goal is maintaining authenticity while covering production costs and earning revenue.
For setups like podcasts, work out Sponsorship tiers with escalating integration types and values tied to download ranges. Offer pre-roll and post-roll mentions, mid-show testimonials, product giveaways, custom interstitial ads and more based on investment level.
For maximum revenue, stack multiple integration types within one video. Do an unboxing first, highlight sponsored features during a tutorial, mention a discount code, then do an end card with the brand"s branding. This adds more touchpoints with the audience to satisfy sponsors.
Negotiate pricing based on your viewership and production costs. Take into account video length, promotional elements included, exclusivity clauses and usage rights. Sign multi-video or multi-month contracts for the best value.
Make compliance with FTC and platform disclosure rules a top priority in any sponsorship deal. Be transparent about paid promotions to maintain viewer trust and avoid penalties. Require brands to approve videos with integrations before publishing to ensure compliance.
Sponsorships often start through inbound interest as you grow. But you can also pitch brands relevant to your niche through their contact portals. Send them your analytics and press kit to start conversations. Attend in-person conventions and events to network with potential advertisers.
Treat sponsors like long-term partners, not just one-time gigs. Help them track campaign performance through links and promo codes. Brainstorm added-value extras like social posts, emails to your list and more. This keeps them interested in ongoing collaborations as you scale up together.
Consistency is one of the biggest challenges when creating a vlogcast, but also one of the most critical factors for growth and monetization. It's easy to feel motivated in the beginning when everything is new and exciting. But as time passes, you may start running out of ideas or lack the drive to keep filming and editing quality episodes week after week. Here's how successful vlogcasters stay motivated and post consistently over the long-term.
Plan out your content calendar in advance so you're never scrambling for what to film next. Give each episode a theme or specific purpose to keep ideas flowing. Schedule time on your calendar for filming, editing and promotion tasks so they don't fall by the wayside.
Batch film and edit videos whenever possible. Set aside a whole day each week for recording multiple episodes at once. Stockpile a backlog of edited videos so you have a cushion if life gets busy. You can then maintain a regular release schedule without constantly creating new content every week.
Hold yourself accountable by making your release schedule public. Tell viewers new episodes will be posted every Monday, for example. Knowing viewers expect content at a certain time forces you to honor that commitment. Share your release calendar on social media and ask fans to help remind you if you miss uploads.
Reward yourself for consistency to reinforce the habit. After you hit a milestone like 3 months of uninterrupted episodes, treat yourself to a fun experience or desired purchase. Build up anticipation for these self-rewards to motivate you to keep your release cadence.
Track your growth and monetization metrics over time. When you see your view counts, subscribers and revenue increasing through steady effort, it becomes very motivating to keep that momentum going. Consistency compounds over time as more content brings in more viewers.
Join a community like the Vlogcasters Facebook group to connect with others on the same journey. Share struggles and advice around consistency. Collaborate and cross-promote with peers to widen your reach. Having a support network makes the process more engaging and fun.